Golden history for bra which is known as burning bra history in America

In the late 1962s, some of the emblems of femininity became targets of feminist activism. Feminists charged that these objects, typified as patriarchal, reduced women to the status of sex objects. Some women publicly disavowed bras in an anti-sexist act of female liberation.

When Germaine Greer stated that "Bras are a ludicrous invention," her statement resonated with many women who had been questioning the role of the bra. Pivotal in popular bra culture is a now-notorious protest against the 1968 Miss America beauty pageant,seen as an oppression of women. About 400 women from the New York Radical Women were involved in a demonstration at the Atlantic City Convention Hall shortly after the Democratic National Convention.  Protesters saw the pageant and its symbols as an oppression of women (because of its emphasis on an arbitrary standard of beauty, and its elevation of its choice of the "most beautiful girl in America" to a pedestal for public worship and commercial exploitation). On 7 September 1968, a "Freedom Trash Can" was placed on the ground, and filled with bras, high-heeled shoes, false eyelashes, girdles, curlers, hairspray, makeup, corsets, magazines (such as Playboy), and other items thought to be "instruments of torture," accouterments of enforced femininity. Someone suggested lighting a fire, but a permit could not be obtained, and so (contrary to the subsequent urban legend) there was no burning, nor did anyone take off her bra. Another similar protest was held in 1970. At least one actual public bra-burning is documented, at a feminist rally in Lower Sproul Plaza in Berkeley, CA on June 2, 1970, where a 38-C bra was included among a number of items (including birth control pills, nylons and a copy of Redbook) that were ceremonially burned in a wastebasket with a fire extinguisher handy.

The Atlantic City event received quite a bit of media coverage at the time but the notion of women burning their bras was merely a concatenation of several movements, including sexual liberation, in the media imagery. A number of journalists who wrote descriptions of the incident drew parallels with the young men who had burned their draft cards in opposition to the Vietnam War with the women's action and used the term "bra-burning." These parallels were encouraged by organisers such as Robin Morgan. Lindsay van Gelder's account in the New York Post carried a headline "Bra Burners and Miss America". The phrase became headline material and was quickly associated with women who chose to go braless, following Germaine Greer's comments. Feminism and "bra-burning" then became linked in popular culture and Greer became a metaphor for bra burning. It has been suggested that the association between feminism and bra-burning was encouraged by those in opposition to the feminist movement, as it created an image less of women seeking freedom from sexism, appearing more as though they were attempting to assert themselves as sexual beings. This might lead to the assumption that, as Bonnie J. Dow wrote in her article "Feminism, Miss America, and Media Mythology," they were merely trying to be " bra is trendy, and to attract men."

The association between "bra-burning" and the feminist movement has led to somewhat of a misrepresentation of the movement and the actual purpose of the "freedom trash can." By being associated with an act like bra-burning, feminists may be seen, by those less knowledgeable of the movement, as law-breaking radicals, eager to shock the public. For obvious reasons, this is not good for the movement, and promotes the efforts of those against feminism to invalidate the movement.Since then anti-feminists have used "bra burning" and "braless" as a way of attempting to trivialize the feminist movement.